Are Postcards Still Effective for Marketing in 2025?

In a digital-first world flooded with emails, push notifications, and social media ads, it’s fair to ask: Are postcards still relevant in marketing? The short answer is—absolutely, yes. While many businesses have gone all-in on digital marketing, savvy marketers are rediscovering the power of direct mail, and postcards are leading the way.

Why Postcards Still Work

1. Less Competition in the Mailbox
Think about how often you delete emails without reading them. Now think about your physical mailbox. With fewer companies sending mail these days, your postcard has a higher chance of standing out. In fact, USPS reports that 77% of people sort through their physical mail as soon as they get it.

2. Tangible and Memorable
Postcards are physical; something your audience can touch, hold, and pin on a fridge. This tactile element helps create a lasting impression. Studies show that direct mail has a higher recall rate than digital ads.

3. Cost-Effective and Targeted
Compared to large-scale digital campaigns, postcards are relatively affordable, especially when targeting a specific ZIP code or demographic. Services like Every Door Direct Mail® (EDDM) by USPS allow you to reach entire neighborhoods without needing a list of addresses.

4. Perfect for Local Branding
For realtors, small businesses, or local services, postcards offer an easy way to build name recognition and trust in the community. Seasonal tips, special offers, or just a friendly check-in can go a long way.

5. Works with Digital
Postcards don’t need to replace your digital efforts; they can complement them. Add a QR code that leads to your website or a personalized landing page. Use the postcard to warm up leads before a follow-up email or social ad campaign.

Tips for Effective Postcard Marketing

• Design matters – Use bold colors, clear messaging, and a compelling call to action.

• Keep it short – You have limited space. Focus on one message per card.

• Use seasonal or event-driven content – “Is your home fall-ready?” or “New year, new mortgage?”

• Include contact info and online links – Make it easy for recipients to take the next step.

• Track it – Use unique promo codes or URLs to measure effectiveness.

Final Thoughts

While marketing trends come and go, the effectiveness of postcards lies in their simplicity and tangibility. In a world where screens dominate, a well-designed postcard can be a refreshing and profitable surprise. When integrated with your digital strategy, postcard marketing remains a timeless tool with modern potential.